When I logged into Dex this morning, it reminded me to contact a past colleague and potential business lead that I haven’t spoken to since mid-December. That call turned into a $25,000 consulting engagement for Mercury Grove.

Dex uses several indicators to remind you when to follow up with someone.
As most of you know, Dex, our professional and small business CRM software, has a really smart built-in relationship algorithm that evaluates how well you know someone and potential business opportunities and reminds you to stay in contact with them. We knew it was smart, but today it proved it’s worth when I contacted an old colleague who had asked us for advice in December on rebuilding his company’s corporate website. We exchanged a few emails and calls and it looked like there might be a business opportunity for Mercury Grove, but in the end he decided to work with another company.
This morning, as a result of the “business poke” from Dex, I called to ask how the project was going. It turns out the project isn’t going that well, and they’d really like some expert advice on how to get it back on track and develop a much more aggressive strategy. That call turned into a decent size engagement for us, and will likely lead to much more development and hosting services.
I’m normally really good at following-up with people on a regular basis, but we’ve been so busy lately with the Dex launch and client work, that I haven’t been able to keep up with people as well as I’d like.
Thanks to Dex, the timing of the call was perfect and we’ve got a great new client!