Comments on: Dex hits hard times: Delays and Legal Troubles… http://www.mercurygrove.com/blog/189 Follow an application launch from the inside Sun, 28 Feb 2010 02:42:45 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Mike Sullivan http://www.mercurygrove.com/blog/189/comment-page-1#comment-441 Mike Sullivan Fri, 28 Nov 2008 03:13:56 +0000 http://mercurygrove.com/blog/?p=189#comment-441 Well, now I'm worried that my new company is going to run into some trouble with its name... I've already launched and I haven't done a lot of due diligence around the name (abetteroffice.com). I'm not sure if this is going to make me charge ahead and take the bull by the horns, or do nothing and hope I don't get a cease and desist letter as well... Well, now I’m worried that my new company is going to run into some trouble with its name… I’ve already launched and I haven’t done a lot of due diligence around the name (abetteroffice.com). I’m not sure if this is going to make me charge ahead and take the bull by the horns, or do nothing and hope I don’t get a cease and desist letter as well…

]]> By: Robert http://www.mercurygrove.com/blog/189/comment-page-1#comment-438 Robert Thu, 27 Nov 2008 16:02:41 +0000 http://mercurygrove.com/blog/?p=189#comment-438 We will continue to follow you. Do not worry we are more persistent than you think. The «Dex knows» site owner is pretty presumptuous. Difficult to confuse your product with them. We will continue to follow you. Do not worry we are more persistent than you think.
The «Dex knows» site owner is pretty presumptuous. Difficult to confuse your product with them.

]]> By: Startup Case Study: Cease & Desist Letter http://www.mercurygrove.com/blog/189/comment-page-1#comment-433 Startup Case Study: Cease & Desist Letter Sat, 22 Nov 2008 14:42:01 +0000 http://mercurygrove.com/blog/?p=189#comment-433 [...] week we received a cease and desist (C&D) letter from a lawyer representing a large company that felt we were using their trademarked name [...] [...] week we received a cease and desist (C&D) letter from a lawyer representing a large company that felt we were using their trademarked name [...]

]]> By: Jay Godse http://www.mercurygrove.com/blog/189/comment-page-1#comment-431 Jay Godse Thu, 20 Nov 2008 19:42:03 +0000 http://mercurygrove.com/blog/?p=189#comment-431 Hi Scott. Dex is not your brand. It is just a moniker you stuck to your product, where it tries to embody the value of your offering. Nothing more. A brand is a moniker that has earned mind share from people who buy products and services under its name because that brand represents the excellent absolute value of the offering and the excellent value of the offering when compared to the competition. You guys are nowhere near that because you haven't launched yet. You guys are on the verge of creating a powerful new category of CRM-ish products, and I think you'll build a strong brand with any reasonable moniker you stick on the product. Dex is one of many reasonably good possibilities. i.e. Don't worry. In the interim, I'll still be waiting for my beta testing account... Cheers, Jay P.S. Laura Ries has some good insights here on the topic... http://ries.typepad.com/ries_blog/2007/06/consumers_dont_.html http://ries.typepad.com/ries_blog/2008/11/its-the-category-stupid.html http://ries.typepad.com/ries_blog/2008/10/dont-tinker-with-your-brand.html http://ries.typepad.com/ries_blog/2008/05/great-product-terrible-brand.html Hi Scott.

Dex is not your brand. It is just a moniker you stuck to your product, where it tries to embody the value of your offering. Nothing more. A brand is a moniker that has earned mind share from people who buy products and services under its name because that brand represents the excellent absolute value of the offering and the excellent value of the offering when compared to the competition. You guys are nowhere near that because you haven’t launched yet.

You guys are on the verge of creating a powerful new category of CRM-ish products, and I think you’ll build a strong brand with any reasonable moniker you stick on the product. Dex is one of many reasonably good possibilities.

i.e. Don’t worry.

In the interim, I’ll still be waiting for my beta testing account…

Cheers, Jay

P.S. Laura Ries has some good insights here on the topic…

http://ries.typepad.com/ries_blog/2007/06/consumers_dont_.html
http://ries.typepad.com/ries_blog/2008/11/its-the-category-stupid.html
http://ries.typepad.com/ries_blog/2008/10/dont-tinker-with-your-brand.html
http://ries.typepad.com/ries_blog/2008/05/great-product-terrible-brand.html

]]> By: Scott Annan http://www.mercurygrove.com/blog/189/comment-page-1#comment-430 Scott Annan Wed, 19 Nov 2008 16:39:57 +0000 http://mercurygrove.com/blog/?p=189#comment-430 Thanks Chris. Thanks Chris.

]]> By: Chris Schmitt http://www.mercurygrove.com/blog/189/comment-page-1#comment-429 Chris Schmitt Wed, 19 Nov 2008 16:29:43 +0000 http://mercurygrove.com/blog/?p=189#comment-429 I've heard that being a startup is mixed with times of incredible elation - and once in a while - absolute deflation. Don't get discouraged; it probably doesn't feel like it right now but one day these hurdles will seem like tiny speed bumps. Keep at it, we (beta testers) will wait... I’ve heard that being a startup is mixed with times of incredible elation – and once in a while – absolute deflation. Don’t get discouraged; it probably doesn’t feel like it right now but one day these hurdles will seem like tiny speed bumps. Keep at it, we (beta testers) will wait…

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